Everything we produce as an organisation should be accurate, clear, concise, consistent, and engaging.

We have many tools for conveying our character, story, and brand: it’s in how we look, which means logos, colours, images, icons, fonts, animations, and layouts; it’s in how we sound, which means tone of voice, both written and spoken; it’s in how we feel, which means the user experiences we create and the materials we print; and it’s in how we behave, which means shared principles and vision.

In all this, the key is consistency. The purpose of this document is to be clear about our brand, so we can be consistent in the way we look, sound, feel, and behave. In return for being disciplined with how we use these tools, our brand will help us build relationships with people, both close to us and far removed, that will create and maintain long term commercial value for the organisation.

These guidelines should be applied to all sales and marketing collateral, be it newsletters, promotional materials, emails, websites, or presentations, and anything else you produce as a representative of Isle Listen.

They help to explain our brand values and why they matter.